Evaluating tools for feed driven ads should be simple and focused on outcomes
Start here and see why Confect is a Smartly.io alternative that gives you speed, control, and consistent design without extra production strain
Confect turns your product catalog into ready to publish creative for image, video, and story placements. Templates read live data such as price, stock, ratings, and promotions, so every impression reflects what shoppers can actually buy. Designers set brand rules once and marketers launch variations for collections, seasons, and audiences in minutes.
Why teams switch to a catalog first workflow
Growth teams need to test often while protecting the look of the brand. Confect brings both goals together. You design a small system of templates and let the platform generate hundreds of on brand variants. New arrivals slide into active campaigns automatically and out of stock items disappear on their own. What used to require endless exports becomes a fast and dependable routine.
Creative quality with real guardrails
Every template respects your typography, spacing, colors, and logo use. Lock the elements that must never change. Keep fields like price, discount, benefits, and badges flexible for trading needs. If the brand evolves, update a template once and the change flows across every asset that uses it. The result is consistent identity at any output level.
Workflow built for speed
Media buyers duplicate a winning setup, swap the product set, adjust an offer, and publish the same day. Inventory rules keep promotions honest and protect margin by prioritizing profitable SKUs during peaks. Variant logic can pull color or size to match recent browsing which improves recognition and click intent without manual edits.
Testing that produces clear answers
Run simple experiments that compound over time. Try a price led opener against a benefit led opener. Compare a social proof frame with a shipping reassurance frame. Shuffle scene order to see whether a hero’s first sequence beats a variety reel. Because all variants inherit the same template system, you learn faster without rebuilding assets from scratch.
Measurement that guides what to scale
Look past surface metrics and track the signals that tie to revenue. View through or swipe rate shows hook strength. Product view rate confirms relevance. Add to cart and purchases prove commercial impact. Use clean naming that encodes audience, placement, template, and collection so winners are obvious and ready to scale.
Collaboration in one workspace
Design, marketing, and media share a single environment with clear permissions. Approvals happen inside the platform. There is no version sprawl or price mismatch between ads and product pages. Teams spend less time fixing errors and more time on ideas that move the needle.
Migration without drama
Connect your catalog, map fields, and recreate favorite looks quickly. Start with one high value collection and a clear success metric. Validate lift against static assets, then expand to bestsellers, seasonal edits, and promotions. Set a refresh rhythm and let the system keep pace with trading goals.
If you want brand safe creative, faster execution, and insights that compound, Confect delivers a practical path from catalog to performance at scale.