Customer support
Approach to design in the early days
For a while, there was a popular opinion that Design is something creative, like art. This can be true for Graphic or Motion Design. But for me, as a Product designer, Design is more like an Order or System that serves a bigger goal - to be clear and help our customers reach their goals quickly and easily. It doesn’t make sense to think about a button or component as an independent element without considering how it will be used.

Building a coherent design system requires a lot of time and effort. But working in a fast-paced startup, you can’t waste time polishing icons and colour tones. You have to find a balance between speed now and setting up a good design foundation for the future.

So when is it worth investing time into creating a design system? I think the answer is always as soon as possible! At Cordless, we started building it right after the prototypes were validated and approved. As soon as we started working on our first design concepts and UI, we contributed components to our design system. Although it takes a bit more time initially, it pays off in the long term.

When building a design system, you can’t be focused on just one screen. You always have to keep in mind the bigger picture. Only once you use the component in several places can you decide whether it is good and universal enough for your overall design. I’ve seen this many times - the same component may be great on a particular screen or page, but it doesn’t work overall.

At Cordless, we take an atomic approach to design, i.e. breaking the design down into small elements. This methodology has been tried and tested. I found that the more you decompose your components - the more flexibility you have in the end.
You should allow yourself to be imperfect sometimes. From time to time, as you learn more and notice that your design components are not a good fit anymore, you’ll have to come back and tweak them. Decomposing large components into smaller ones will make this task easier. In the early days, Templates and Pages can hinder the design process. Don’t make your life difficult!

Oleg Medvedev
Product designer